Graphic Designer & Marketer · NMU

Resume

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Graphic design and marketing student at Northern Michigan University, driven by creativity, communication, and community. Leveraging design and marketing knowledge from coursework to create compelling narratives on social platforms. I thrive in collaborative environments focused on meaningful engagement, committed to fostering inclusive spaces for all.

Education

Bachelor of Fine Arts: Graphic Design

Minor: Marketing · Northern Michigan University, Marquette, MI

  • GPA: 3.69, Dean's List all semesters
  • President of CMD+C Design Society
  • Northern Michigan University Brand Ambassador

Relevant Experience

Graphic Designer

Marketing Department, Northern Michigan University, Marquette, MI

  • Design graphics for multiple departments across campus, including print and digital work in Illustrator, Photoshop, and InDesign, to maintain marketing continuity and encourage student enrollment
  • Updating Northern Michigan University's email marketing, mailed materials, and pamphlets to a mailing list of 40,000 people

Assistant Art Director and Social Media Manager

Students' Art Gallery, Northern Michigan University, Marquette, MI, @sagnmu on Instagram

  • Served as the creative director, leading the social media manager through training on social media performance, monitoring metrics, and creating KPI's to measure organizational growth
  • Created graphics and posters to increase engagement, developed a mood board based on each show, often using Behance as a reference, engaged in a review process with other team members and management, and executed final asset creation in Adobe Illustrator and Adobe Photoshop

Social Media Intern

School of Art and Design, Northern Michigan University, Marquette, MI, @nmuart on Instagram

  • Designed and created assets using Adobe Express for story highlights and posts for multiple stakeholders, including alumni, current, and prospective students
  • Produced short-form video content in CapCut for Instagram Reels to promote gallery features, student showcases, and upcoming events
  • Monitored analytics and engagement, resulting in a 42% increase in user engagement

Event Coordinator and Social Media Manager

Glimpse of Africa, Grand Rapids, MI, @aglimpseofafricagr on Instagram

  • Directed volunteer training, management, and outreach for an annual festival with a focus on the African immigrant community
  • Coordinated 70+ vendors, including first-time food vendors, fire marshal inspections, and city visits, resulting in a smoothly run event with over 5000 attendees
  • Managed Instagram and Facebook through Meta Business Suite and developed engaging content to build event anticipation